Crowdfunding Help – Make Your Product Development and 3D Printing Ideas a Reality

How to successfully fund your Kickstarter or IndieGoGo (or other crowdfunding) campaign

Crowdfunding has become an incredible new way to raise capitol for the next big idea you have, and the amazing thing is you can successfully fund a new invention or idea through kickstarter, indiegogo or other crowdsourced platforms virtually over night!

Crowdfunding is a fairly new online technology that allows anyone in the world to post an idea they have (a virtual reality headset, a boardgame, a new type of shoe, the options are limitless) and ask for a target of capitol required to help them launch their business which can be anywhere from $100 to $100 million.

Users and investors of these crowdfunding websites can browse all of the ideas people post and decide if they want to become part of an idea by donating cash towards the posters target capitol goal.

There are 3 ways to donate to an idea:

1. donate money
2. donate money and become a shareholder of the company raising capitol
3. donate money and get a reward from the company raising capitol (for example a free t-shirt with the company’s logo that says “I helped fund company X on Kickstarter 2016!” or pre-launch version of the product being created).

Some of the major websites currently offering crowdfunding are Kickstarter, Crowdfunder, Indiegogo and many others.

Before crowdfunding existed most people relied on friends and family for capitol and if they had excellent credit they could get a bank loan. Now, with crowdfunding available it’s possible for anyone to raise millions over night if your idea goes viral.

The problem is, about 65% of crowdfunding campaigns are never successfully funded. A large part of these failures is not that the product is bad, but that the people running crowdfunding campaigns are not following a successful, proven process that puts their product idea and campaign in the best possible position to succeed.

The best products solve people’s problems and remove difficulties or painful obstacles or stumbling blocks in their life. To successfully fund your campaign it’s important to show in advance that your idea or invention will improve people’s lives and make the world a better place. Inspire people, show them how their lives will be better, and create a raving tribe of fans before your crowdfunding campaign launches and you’ll be well on your way to crowdfunding success.

To support our clients in this process we have put together a set of packages following proven case studies and statistics for crowdfunding success such as those found at the links below:

Some interesting stats about KickStarter 2014
Good info on how/when to launch a KickStarter campaign
How to build momentum BEFORE a KickStarter campaign
10 great tips on how to succeed on KickStarter
What it really takes to succeed on KickStarter
More crowdfunding advice

Keep reading below for more information on the packages, and information that will help put you in the right frame of mind for a successful campaign.

Below are some examples of smog masks we helped design for a Kickstarter project

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call 1-888-202-2052

We’d love to help you bring your ideas to reality. Use the chat box or contact form below to send us your project brief or contact us directly on 1-888-202-2052 and we’ll get a quote back to you in 5 – 10 minutes.


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How Can JCAD Help Your Crowd Funding Project Be a Success?

There are many key things that help a crowdfunding post go viral and J – CAD Inc. can help you achieve this. Some of the most important aspects of a good idea is presenting it to potential investors in a clear and inspiring way.

Let’s face it, the internet is a visual media, filled with billions of pictures and videos. You can type all you want but without some really nice looking 3D renderings of your product or animations included in your post not many investors will take the time to read through your description, they just won’t think you are serious enough about your idea for it to succeed (and no-one wants to be part of a failed enterprize).

For this reason, it’s crucial to fill up your post with the pictures and video content required to help your idea go viral.

As a post starts to gain momentum and publicity this attracts more people to view your post and product idea. Getting publicity is very crucial to gaining momentum. J – CAD Inc. has developed strong relationships with many cutting edge online publishers in the product invention space such as 3Dprint.com. When we work with you on a project you can access press coverage through these sites that can have your crowdfunding campaign promoted to thousands of readers around the world!

J – CAD Inc. has helped many clients with their crowdfunding campaign and we know what it takes to raise the capitol you need to turn your idea into reality. Contact us today about the idea you have. We can help you with the entire process.

– 3D product design
– 3D product renderings
animations and videos
– patent drawings
– prototyping
– manufacturing & mass production
– crowdfunding campaign setup
– crowdfunding campaign advertising
– having your idea and campaign published to gain further attention

Contact us on 1-888-202-2052 or through our quote request form today and take the first step towards crowdfunding your next project!

How does JCAD’s crowdfunding campaign support work?

A landing page on your very own product or company specific URL / website address is one of the most important aspects in making your campaign successful. A landing page calls out your ideal audience, addresses their pain and shows that what you are bringing to market will help solve their problems. It clearly explains what your product or idea is and what you are trying to accomplish with your crowdfunding campaign.

As part of crowdfunding support package we will create a customized landing page for your product, filled with compelling copy and strong graphics and laid out in a way that makes logical sense to your potential backers. The main goal of a landing page is to get readers to submit their email addresses so that you can contact them directly as the day of campaign launch gets closer, so all the information and actions on the landing page direct people towards that.

It is important to engage with your potential backers often, keeping them up to date on any news about your campaign or product, for example design changes, new funding rewards available and reminding them when the campaign officially launches.

Ideally, you want to start this kind of momentum building months before your campaign goes live. That way you have collected 100s or 1,000s of email addresses BEFORE your campaign goes live and you will have a rush of people wanting to be the first ones to support your funding goal. The easiest way to achieve this is to offer an amazing reward to the first 100 supporters and / or the first people to donate $1,000 or $5,000. There are also many other ways to get people excited and eager to contribute to your funding goal.

Statistically if you can get 10-20% of your funding goal met on day one you are much more likely to be successful. A high quality landing page does this by collecting email addresses from people that are interested in what you are doing and want to know more, engaging them in the product development process so that they feel invested in the successful funding of the campaign.

Your landing page will be replete with trust and authority boosting “as seen on” logos obtained by publishing a press release about your upcoming product on over 300 prime news sites. Get in touch for an example of the landing page we’ll build for you.

Packages to Help You Successfully
Fund Your KickStarter Campaign

Call for price
Basic
  • KickStarter account & campaign setup
  • Help with KickStarter product description write up
  • Help with rewards/packages to offer for maximum supporters
  • Registering your website domain (domain can be transferred to you later)
  • Hosting your landing page (can be transferred to your own hosting later)
  • Landing page development, including product images, video, trust logos and copy
  • Creating the landing page description
  • Setting up an email account for your new domain name eg. name@newproductidea.com (forwarding to another account if needed)
  • Setting up an email auto-responder list for backers that sign up to landing page email subscription
  • Configuring the landing page to link up with the auto-responder
  • Setting up social sharing on thank you page after a backer gives their email (link to your Facebook/Insta/Snapchat etc. to share)
  • Daily, weekly and bi-weekly automatic emails sent out to email subscriber list keeping them engaged during the wait for KickStarter campaign launch
  • Company logo design
  • Press Release creation for your new product
  • Publishing the Press Release on 300+ well known news websites
  • Instant credibility boost through the application of “as seen on” logos on your landing page
  • Photo-realistic 3D product renderings that can be used for your KickStarter campaign page, landing page, in videos etc.
  • 3-4 minute video (the best length by far for KickStarter campaigns) editing and publishing
Call for price
Professional
  • KickStarter account & campaign setup
  • Help with KickStarter product description write up
  • Help with rewards/packages to offer for maximum supporters
  • Registering your website domain (domain can be transferred to you later)
  • Hosting your landing page (can be transferred to your own hosting later)
  • Landing page development, including product images, video, trust logos and copy
  • Creating the landing page description – 700 words
  • Setting up an email account for your new domain name eg. name@newproductidea.com (forwarding to another account if needed)
  • Setting up an email auto-responder list for backers that sign up to landing page email subscription
  • Configuring the landing page to link up with the auto-responder
  • Setting up social sharing on thank you page after a backer gives their email (link to your Facebook/Insta/Snapchat etc. to share)
  • Daily, weekly and bi-weekly automatic emails sent out to email subscriber list keeping them engaged during the wait for KickStarter campaign launch
  • Company logo design – 1 design
  • Press Release creation for your new product
  • Publishing the Press Release on 300+ well known news websites
  • Instant credibility boost through the application of “as seen on” logos on your landing page
  • Photo-realistic 3D product renderings that can be used for your KickStarter campaign page, landing page, in videos etc.
  • 3-4 minute video (the best length by far for KickStarter campaigns) editing and publishing
Call for price
Premium
  • KickStarter account & campaign setup
  • Help with KickStarter product description write up
  • Help with rewards/packages to offer for maximum supporters
  • Registering your website domain (domain can be transferred to you later)
  • Hosting your landing page (can be transferred to your own hosting later)
  • Landing page development, including product images, video, trust logos and copy
  • Creating the landing page description – 1000 words
  • Setting up an email account for your new domain name eg. name@newproductidea.com (forwarding to another account if needed)
  • Setting up an email auto-responder list for backers that sign up to landing page email subscription
  • Configuring the landing page to link up with the auto-responder
  • Setting up social sharing on thank you page after a backer gives their email (link to your Facebook/Insta/Snapchat etc. to share)
  • Daily, weekly and bi-weekly automatic emails sent out to email subscriber list keeping them engaged during the wait for KickStarter campaign launch
  • Company logo design – Choice of 3 designs
  • Press Release creation for your new product
  • Publishing the Press Release on 300+ well known news websites
  • Instant credibility boost through the application of “as seen on” logos on your landing page
  • Photo-realistic 3D product renderings that can be used for your KickStarter campaign page, landing page, in videos etc.
  • 3-4 minute video (the best length by far for KickStarter campaigns) editing and publishing

Creative reward ideas that work!

J – CAD Inc. can help you come up with creative ways that make your potential supporters more inclined to back your funding goal.

The most popular way to get backers is to offer the product for free or at a discount for supporting your funding goal. Basically this is a type of pre-sale where you are using people’s contributions to cover the costs of manufacturing and development and then when your products are created, you ship them to your supporters.

For example, let’s say your product is going to retail for $200. You could offer a reward on your campaign like this:

Contribute $150 and receive one product (retails for $200).
Contribute $279 and receive two products (retails for $400) etc.

The most popular donation on crowdfunding sites is $25 so offering a low cost gift certificate is a very good way to get backers that want to donate a smaller amount. Campaigns that have offers of $25 and less are 54% more likely to succeed.

Offer $5, $10, $25 gift certificates that backers can keep and use towards a retail priced product once the products are manufactured. This can be an emailed coupon code to use during checkout on your website when your products are manufactured or a card they can take to a store that is selling your product in the future.

Another VERY effective option is offering a $1 pledge to be informed about new product designs in the future or other news about your company. You might get a few hundred extra pledges for only $1 each. While this is only a few hundred dollars extra for your campaign you now have a buyer relationship with these people, and a few hundred high quality leads that you can market to in the future.

For your campaign to really speak to your audience it’s important to understand them, how they think, what their problems are and how we can most effectively communicate your solution to them. To help understand your ideal customer and the target market for your invention start by answering the questions below:

Demographic information

  • What is their age?
  • What is their gender?
  • What is their marital status?
  • Do they have children?
  • Where do they live?
  • Where do they work?
  • What is their job title / occupation?
  • What level of education have they achieved?
  • What is their average income?
  • What books / magazines / newspapers do they read?
  • What websites do they spend time on the most?
  • Do they attend meetups or gatherings?
  • What celebrities, influencers, big brands or authority figures in the niche do they follow?
  • What tools or products do they already use?
  • What is really unique about them?

How will your invention benefit your ideal customer

  • What challenge / obstacle / or source of pain will your invention help your ideal customer fix?
  • How will they feel having your new product?
  • What excuses might they have not to buy (price / not thinking they have the skills to use it etc.)?
  • Would the invention be helping them or a family member? Who in the family would have the decision making power to buy it?
  • Why should they choose your product over someone else’s that’s similar?

Take the first steps towards a hugely successful KickStarter campaign to fund your next project today!