Crowdfunding has become an incredible new way to raise capitol for the next big idea you have, and the amazing thing is you can successfully fund a new invention or idea through kickstarter, indiegogo or other crowdsourced platforms virtually over night!
Crowdfunding is a fairly new online technology that allows anyone in the world to post an idea they have (a virtual reality headset, a boardgame, a new type of shoe, the options are limitless) and ask for a target of capitol required to help them launch their business which can be anywhere from $100 to $100 million.
Users and investors of these crowdfunding websites can browse all of the ideas people post and decide if they want to become part of an idea by donating cash towards the posters target capitol goal.
There are 3 ways to donate to an idea:
1. donate money
2. donate money and become a shareholder of the company raising capitol
3. donate money and get a reward from the company raising capitol (for example a free t-shirt with the company’s logo that says “I helped fund company X on Kickstarter 2016!” or pre-launch version of the product being created).
Before crowdfunding existed most people relied on friends and family for capitol and if they had excellent credit they could get a bank loan. Now, with crowdfunding available it’s possible for anyone to raise millions over night if your idea goes viral.
The problem is, about 65% of crowdfunding campaigns are never successfully funded. A large part of these failures is not that the product is bad, but that the people running crowdfunding campaigns are not following a successful, proven process that puts their product idea and campaign in the best possible position to succeed.
The best products solve people’s problems and remove difficulties or painful obstacles or stumbling blocks in their life. To successfully fund your campaign it’s important to show in advance that your idea or invention will improve people’s lives and make the world a better place. Inspire people, show them how their lives will be better, and create a raving tribe of fans before your crowdfunding campaign launches and you’ll be well on your way to crowdfunding success.
To support our clients in this process we have put together a set of packages following proven case studies and statistics for crowdfunding success such as those found at the links below:
Some interesting stats about KickStarter 2014
Good info on how/when to launch a KickStarter campaign
How to build momentum BEFORE a KickStarter campaign
10 great tips on how to succeed on KickStarter
What it really takes to succeed on KickStarter
More crowdfunding advice
Keep reading below for more information on the packages, and information that will help put you in the right frame of mind for a successful campaign.