You will learn

• Where to Get Started (aka I have an idea for a product, now what?)
  • Will my product be successful?
  • Doing research using Facebook’s Audience Insights Tool
  • Research your competitors well, my friend
  • Do I need to see if it’s unique, that someone else has not already invented it?
  • Is this product going to make me rich?
  • Know how to price your product
  • Getting your idea ready for market
• How to protect your idea
• From Idea to Reality (or How to get an idea out of your head)
  • A summary of the product development process
  • Choosing and working with a design company in the initial stages Technical validation
  • will what I’m planning work?
  • Will I need to involve a standalone product designer / industrial designer / engineer in the process or should I go with a company?
  • How to find a good company or freelancer to work with

• Do I need to prototype my idea before manufacturing?
  • The most cost and time effective way to make a professional prototype
  • Factors that can drive the cost of prototyping up
• How do I go from prototype to mass production?
  • How to get the best return on your dollar
  • How do I find a manufacturer? Is onshore or offshore manufacturing best?
• Last bits and pieces to think about (aka product packaging and marketing)
  • When should you factor in packaging?
  • What about marketing?
  • Doing your own marketing
• That’s it, go take action and make your product idea a reality!

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