By Jason Vander Griendt

December 19, 2017 at 5:36 am

Recently we put together a guide to taking an idea for a product into the prototyping phase right through to mass production. It’s a 10,000 word quick-start that summarises years of experience into a succinct guide that will put you on the right track to getting your product out to the world.

If you’re looking for something more in-depth however, to aid in your journey from prototype to successful product release, you might like to check out Prototype to Product: A Practical Guide for Getting to Market by Alan Cohen, a book we’ll be getting our hands on soon. It is 435 pages of valuable information on getting your product from the prototype phase to successful sales phase, and it’s reasonably priced, too!

A little about the Author, Alan Cohen is:

  • A veteran systems and software engineering manager
  • Lifelong Technophile
  • He specializes in leading the development of medical devices and other high-reliability products

Cohen’s book talks about the ins and outs of taking a product from prototype to production, tracking the development of an intelligent, electronic device. He does this so that he can help others understand the strategies and tactics it takes to transform an abstract idea into a successful product others will WANT to use.

A few examples of what you will get when you read this book are:

  • 11 deadly sins that will kill your product development
  • An overview of how electronic devices are manufactured
  • How to generate the requirements that describe the final product details

There’s lots more in the book beyond this, these are just a few examples of what you’ll find in the pages!

If you need some extra convincing, the book has great reviews on Amazon, 4.8 out of 5 stars, and ALL positive with only ONE review under five stars. People were literally delighted to have purchased this book. Here are a few snippets of their reviews:

“A MUST read for anyone thinking of developing a product or already in the process of doing so. It covers the process thoroughly and provides those that haven’t been through the process with a good understanding as to why it takes so much longer than just building a prototype to get a PRODUCT into the market.”
— William Brown.

“Prototype to Product is an enjoyable and informative read. The balance of technology and financial best practice for product development transitions from theory to real world practical advice.”
— Gary P.

“Bought all books available for hardware startups sold in Amazon. This is by far the most serious, solidly written, insightful one. Do not waste your money on other volumes on sale as of 20/10/2016.”
— Metin Ozsavran

“The author does a good job of providing examples of potential pitfalls for each part of the process, and some examples of how to avoid those pitfalls.”

There are several other reviews, and some of the quoted reviews are longer, but you get the picture — everyone thinks this is a great book! Especially if you are looking for thorough guidance on product development that goes beyond our ultimate guide.

In summary, Alan Cohen looks to have delivered a well written, informative book on the ins and outs of getting your idea out of your head and into prototype and production phases. He explains the pitfalls and bumps in the road to success, saving you time, effort, and money along the journey. Cohen truly understands the market and product development process, and with his help and our ultimate guide as a primer, so will you!

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Related reading: What is a prototype?

Jason Vander Griendt

Jason Vander Griendt is a Mechanical Engineering Technician with years of experience working at major companies such as SNC Lavalin Inc, Hatch Ltd. Siemens and Gerdau Ameristeel. He is the CEO of JCAD – Inc., a company he started in 2006 after seeing a gap in the market for businesses who could assist clients through the entire product design and manufacturing process.

Jason has been featured in Forbes, has had his businesses analyzed and discussed in multiple start-up books, was a previous winner of the Notable8 Digital Innovator of the year award, and is a regular guest on business panels and podcasts. Email Jason at or follow him on LinkedIn.

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